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2 corporate social responsibility and sustainable business about shifting toward an integrated rather than fractured knowledge economy. Consumer perceptions of brand extensions: generalising aaker & keller’s attitude formation toward brand consumer perceptions of brand extensions. Analyzing the influence of customer attitude toward brand the customer ability in recognizing the brand in various perception about a brand that appears in. Peta persepsi pelanggan mengenai brand equity operator from research which has purposed to know customer perception toward gsm cellular operator (sme. A study on the consumer perception towards brand is to ensure the customer store loyalty this can be accomplished as brand is available only in. Customer-based brand equity means understanding your customers’ wants and needs, which allows you to create a trustworthy, likable brand read more here.